COMMENTARY: MagSafe metaphysics on Apple site

Apple’s website writers sometimes seem to be more enthusiastic, somewhat gifted, teenagers than professionals. Whether it’s PR, specs, or Help documents, many pages are a curious mixture of info, missing info, hype, and slightly-off-the-mark zeal. Case in point: one of my favorites – a line about the MagSafe power adapter.

This is something that deserves enthusiasm; someone in my household, who shall remain nameless for the time being, very recently tripped over the power cord that ran from behind the couch to his old laptop on the coffee table, resulting in a nasty crash that left the screen somehow in working order despite its frame being practically disintegrated. (Duct tape and glue ensued.) This wouldn’t have been an issue with the MagSafe adapter on my machine, whose magnetic connection is gently and safely severed when you want to… I mean, when you are wont to… trip over it. Keyword there? Connection. Connection, as in “the linking or joining of two or more things.” So?

So, here’s how Apple’s site describes it:

Powerplay. The MagSafe Power Adapter has just that: a magnetic connection instead of a physical one.

Instead of a physical one? What is it, then… spiritual? Metaphysical?

C’mon, Apple, it’s a super little piece of technology. Don’t make it sound stupid.

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One Response to COMMENTARY: MagSafe metaphysics on Apple site

  1. Andy Baird says:

    “Apple’s website writers sometimes seem to be more enthusiastic, somewhat gifted, teenagers than professionals.”

    It’s an old Apple tradition, dating back to Chris Espinosa (Apple employee #8), who joined the company at age 14 to write software manuals for the Apple computer.

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